Veridian Hotel / Boston, MA

Signage and Wayfinding /
Written by John Seeley

The Veridian is a luxury, high-rise residential tower near Fenway Park, Boston. SMD developed a complete branding and signage program that includes building identity, interior branding and wayfinding, and a parking garage. 

Client The Abbey Group, Boston, MA

Scope Branding, Identity, Signage and Wayfinding

Architect Bruner/Cott Architects

Completed while at XXX.

John Seeley
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